Between Green is thrilled to be collaborating with SheHeThey, the home of diverse brands, on some exciting projects coming very soon. In this post, we meet Luke and Michael, the guys behind SheHeThey, introduce their vision, passion and commitment to people and planet, and see their progress on their online marketplace.
What is SheHeThey?
SheHeThey is an online marketplace platform for underrepresented brands with a huge range of Home and Living, Clothes, Art and Design and Gift products, all made by a minority, marginalised group or ally/activist.
Why SheHeThey?

Founded in 2021 by the soon-to-be-married Luke and Michael, SheHeThey is a result of trying to find a marketplace that they felt represented them and their identities (queer, neurodiverse and non-binary). Failing to do so in the overly-saturated commercial marketplaces with little-to-no attention to the creators, Luke and Michael set out to create a solution: a place where they could buy quality products from a diverse range of people whose businesses they wanted to learn about and support.
Favourite Products
You can shop by store, minority-owned, queer-owned, black-owned, POC-owned, disability-owned, neurodiverse-owned, woman-owned and black-owned when browsing.



How cool is this boob-shaped cactus from That Succs? They have a huge range of beautiful and weird succulents on the SheHeThey website. It’s a plant lover’s paradise!
You can never have enough tote bags! It was hard to choose from the range of 100% eco-friendly cotton tote bags from Totes-Adorbs, but the retro and rainbow print of this bag caught my eye!
You might recognise Ewenique With Love Crafts from previous subscription boxes. Clare made our reusable cup cosies in October and plant pots for our airplants in November. I love the classic pattern of this eco-friendly cleaning cloth. As a user of Clare’s eco-friendly cloths I can recommend them – they clean great and bring a pop of colour to any kitchen or cleaning cupboard!
Upcoming Projects

I will be a special guest speaker for their first ever ‘Business Recovery Hour’ on the 15th September 2022. This is an hour-long session giving small business owners a chance to stop, reflect and move forward.
EVERYONE is welcome – sign up here
Between Green will be a part of the Network/Resources page on their website, offering sustainability advice to individuals and small businesses.